Posted on July 13, 2016 in AdSpeak

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About the Author

MONOJIT LAHIRI is a Communication Professional with special focus on Advertising and Journalism across four decades. Starting out with JWT in the early seventies, he has worked with some of the biggest brands, clients and Ad Agencies in the business. In recent times, Lahiri has switched to Communication Consultancy and Ad Journalism. He was the Consulting Editor of the hi-profile Delhi based Ad & Marketing magazine 4Ps, brought out by the PLANMAN media group, between 2003-2013. He continues to write prolifically for magazines and sites at home & abroad in the areas relating to Advertising, Cinema & Popular Culture. He has just relocated to Bangalore from Delhi and eagerly looks forward to a meaningful association with the superb Garden City. He is available - selectively - for Ad Consultancy & Content Writing with Organisations/Agencies, where he has a genuine role to play and contribution to make. He can be contacted on [email protected] +91 9871450804
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